泛亚电竞

刚柔并济的银行操盘手——中信银行金融市场部掌门人孙莉

泛亚电竞 zuoweiyinxingyewuzhongde“jinzita”，jinrongshichangyewujijingyan、zhishihejishuyuyishen，xuyaolingjunrenjiyaocongzhanlvegaoduzhidingfuheyinxingfazhanmubiaodeyewuguihua，youyaonenggoudailinggaosuzhidejiaoyituanduizaishunxiwanbiandeshichangxinxizhongkongzhifengxian、bawoqushihezhuanqulirun。zaidaduoshurenyanlizheigejiaosegengshiheyunanxing，suoyidangsunlizhanzaimianqianshi，jizhehennanxiangxiangyanqianzheiweiwenwandenvzijiushizhongxinyinxingjinrongshichangbudezhangmenren。zaizhenggecaifangzhong，tagangroubingjiderengemeiliguanchuanshizhong: jiyouzuojueceshiguoganjueduandedanshi，youyoudailingtuanduishichongmanrenxingdeguanhuai。

立足蓝图  寻求突破

泛亚电竞 2014nian，sunlidaozhongxinyinxingjinrongshichangbulvzhi。neiyinian，zhengshizhongxinyinxingjingyingfazhanzhanlvejinxingzhongdadiaozhengdeyinian。zhongxinyinxingjiangjinrongshichangyewu、touziyinxing、guojiyewu、jinrongtongyejilicaiyewuzhenghenarujinrongshichangbankuai，yitigaozhongxinyinxingzaizibenshichang、huobishichangheguojijinrongshichangdeyingxiangli。

tongshi，zhongxinyinxingchenglichanpinchuangxinguanliweiyuanhui，weiyuanhuibangongshijiushezaijinrongshichangbankuai，fuzequanxingchanpinchuangxindedingcengsheji，jianlifugaichanpinchuangyi、guihua、yanfa、shixing、tuiguanghepingjiadequanzhouqiguanliliucheng，jiakuaituidongzhongxinyinxingquanxingchanpinchuangxin。kejian，zhongxinyinxingduiqixinshelidejinrongshichangbankuaidechuangxinfazhannengliyuyilehouwang。

sunlishenzhi，tajianshangdeshouyaorenwu，jiushiyaotongguojinrongshichangyewudefazhan，guanchezhixingzongxingdezhengtibushu。jinrongshichangbuzhuyaofuzetouzi、waihui、guijinshuhehuobishichangyewu。weici，zaizhengtiyewufazhanfangxiangshang，jinrongshichangbutichuleyi“quanzichantouzi、quanpaizhaojingying、quanchanpinchuangxin”weihexinsilu，goujianhangaizijinshichang、zibenshichangheguojijinrongshichangdebenwaibiquanzichantouzihejiaoyitixi，dajianjingnei、lianhehaiwaipingtaidequanpaizhaojingyingtixi，wanshanyiqingxingfazhanweihexinfugaiziying、jiaoyihedaikeyewudequanchanpinchuangxintixi。

zaisunlikanlai，jihejinrongshichangyewu、touziyinxingyewu、guojiyewu、jinrongtongyejilicaiyewudejinrongshichangbankuaishiyizhongyibankuaiweidanweikeyitigonggengweigaoxiaoyinxingfanyadianjingdeyewumoshi。zheizhongmoshishiyizhongyinxingfazhandedazhanlve，yongtongsudehualaishuo，jiushi“shangxing+touxing、biaonei+biaowai、jingnei+jingwai”，tixianlezhongxinyinxingqingzichan、qingziben、gaoshouyideyewufazhanlinian。duiyujinrongshichangbankuai，zijinshichang、zibenshichangheguojijinrongshichangshiqisangezhuzhanchang，keyigenjushichangbianhuajinxingbankuaihudong、yewukaifajichanpintuiguang。tongshi，chanpinchuangxinguanliweiyuanhuimishuchushezaijinrongshichangbu，jinrongshichangbuyekeyiquanmiancanyuquanxingdechanpinchuangxingongzuo，zaiyidingchengdushangyefanyinglejinrongshichangbuzishenjijikaituochanpinchuangxindenengli。

jinrongshichangbuweiheyaogoujianhangaizijinshichang、zibenshichangheguojijinrongshichangdebenwaibiquanzichantouzihejiaoyitixini？sunlirenwei，zaixindejingyinghuanjingxia，jichudehuilvgongjuyiwufawanquanmanzuquanbukehudexuqiu。suoyizaishichangdiaoyandejichushang，jinrongshichangbujiangkehuxifenweijinchukoumaoyilei、kuajingzibenlei、jinrongjigouleijigerenlei，zhenduibutongdekehutigongbaohanbixian，baozhi、zengzhi、rongzijidailijiaoyidengduoyuanhuadejiejuefangan，zhenghejinrongshichangxiangguanyewupinzhong，shuliyixiliewanzhengdeyingduishichangbodongxingderongzibaozhizengzhichanpintixi，tongguokuabizhong、qiquan、huobidiaoqidengzuhechanpin，zaibutongshichangqingkuangxiaweikehutigongduoyangxing、zhenduixinghezhuanyehuadebaozhizengzhifangan。

泛亚电竞 neimegairuhefazhan“qingziben、qingzichan”yewu？jinnianlai，suizheyidongzhongduandepuji，chuantongdezongfenzhichanpinchuandaojizhiyiwufawanquanmanzukehuduoyuanhuafanganxuqiu，sunlitichu，yaoxiangqiangzhanhulianwangjinrongzhigaodian，jiuyaojianlizhuomianduan、yidongduandedianzihuazhixiaopingtai，genjulingshou、duigongjitongyekehudebutongxuqiu，jiangjinrongshichangchanpinfenjieduan“xianshanghua”，bingtongxianyouduigong、lingshoujihexinyewuxitongjiaqiangronghe，tongguojiaoyipingtaizhijietuiguang，yimanzukehushishizhangwoshichangzixunjijiaoyidexuqiu，quanmianfazhan“qingziben、qingzichan”yewu。

泛亚电竞 zheishisunlilaidaojinrongshichangbuhou，weibumenfazhanguihuadelantu。

发挥优势  积极创新

waihuiyewuyizhishizhongxinyinxingdechuantongyoushi，zi1987nianjianxingyishi，zhongxinyinxingjiuzairibenhemeiguofaxingwaibizhaiquan，chengjiuleguoneijigou“shouchuanghuaerjie”zhiju；tongshi，qiyeshizuizaoyongyoujiaoyishideshangyeyinxingzhiyi，zaiwaihuiyewulingyuyizhibaochizhegufenzhiyinxingdelingxiandiwei。2005nian7yue21ri，renminbihuilvgaigezhengshiqidong，congyinxingjianwaihuishichangzuoshishangzhidutuichukaishi，zhongxinyinxingjiujijicanyu，chengweizuizaoyipihuodewaihuijiqi、yuandiaoqijiqiquanquanchanpinxianzuoshishangzigedeyinxingzhiyi，duonianlaiweijushichangdiyitidui。tongshi，zhongxinyinxinghailianxuliunianhuode《yazhouhuobi》zazhibanfade“zhongguobentuzuijiawaihuijiaoyishang”，shurongnande。

jinnianlai，bansuizherenminbihuilvshuangbianbofudezengqiang，renminbiwaihuichanpinchengjiaoliangdafuzengzhang，waihuishichanggengjiachengshuguifan、gaoxiao，canyuzhedehuoyueduyoulexiangdangchengdudetisheng，shichangliudongxingzhuniantigao，wulunshijingneiwaihuishichangjiaoyichanpindeshenduheguangdu，haishishichangcanyuzhutidexingweisuzhidouyoulezhidefeiyue。

泛亚电竞 zairiqujiliedeshichangjingzhengzhong，ruhebaochizhongxinwaihuiyewudexianfayoushi，bingzaishichangfazhanzhongyousuotupo？sunlidejielunshi，jixubaochizhongxinyinxingzaizhuanyejishushangdetongyelingxianyoushi。zheixuyaozaiyewufazhanzhongzhuzhongshichangganjue，guanzhushichangbianhua，jijijinxingyewuchuangxin，jiangchuantongyewuyuxinxingyewuxiangjiehe，weikehudailaigengduodezengzhifanyadianjing。

泛亚电竞 duonianlai，zhongxinyinxingyizhibeizhongguowaihuijiaoyizhongxinpingweiyouxiuzuoshishang。sunlirenwei，youxiudezuoshishangyaoyouhenhaodeshichangganjue。huigaiyilai，zhongxinyinxingyizhizhuzhonggenjinshichangzuixindongxiangyouqishijianguanzhengcedechutai，bingnenggougenjuguojitongyejingyanjinxingjijibuju。zaizhengshizhengcechutaiqian，jinrongshichangbudouhuitiqianshejihaochanpindingjia、fengxiankongzhijichanpincaozuodejutiliucheng，yidanzhengcetuichu，jinrongshichangbujiuhuimashangtuichuchanpin，yuxinzhengcejinxingwushichadeduijie，zheiyejiadalekehuduiqitigongfanyadianjingdexinrenduheyilaidu。

sunlichangdaoguanzhushichangbianhua，zuoweichuantongwaihuiyewuyouchuantongyoushi——qingziben，zaiduifengxianchangkoujinxingyangexiandingdeqiantixia，zhuzhongjiaoyihexiaoyishixianshuangtupo，ruweihaiwaibinggoukehudengdingzhizuhefanganshi，neiqianyanshengchanpin，budanbangzhuqishixianchuantongtaoqibaozhi，haikeshixianzengzhi、fengxianguanlidemude。zongtieryan，jiushijiangjiaoyiqianrudaoqiyezichanfuzhaiguanlidejinrongzonghefanyadianjingdangzhong，yichanshengyouyuchunjiaoyiyewusuodailaidexiaoguo。

sunlidetongshimenduijizheshuo，“sunzongshangrenhou，zhenggebumendougengjiazhongshishichang、zhuzhongkehudeganshou、zhongshiyufenxingdelianxiyijigengjiazhongshi“zouchuqu”，jiangchanpinyukehuxuqiuxiangjiehe。xianzai，jinrongshichangbudesuoyouyewuchanpinjuncongkehudejiaodu、shichangdejiaoduchufa，jiyaobayinxingjianshichangkaizhanyewudesiweizhuanhuanweiyikehuweizhongxindejiaoduchufa。siweizhuanhuansuinan，danhenjianchengxiao。”

泛亚电竞 shijianyezhengming，zheizhongyewumoshijijingyinglinianhenhaodijicheng、fayanglezhongxinyinxingchuantongdewaihuiyewuyoushi，erqiezaijinnianjingjizengsuxiajiang，jinchukouxingshibulideqingkuangxiayiranqudeleliang、liqishengdenishizengzhang。jinrongshichangbuyeyinyejituchu2015nianbeipingweilezhongxinyinxingdexianjinbumen。

追求利润  经营稳健

泛亚电竞 2016nian，yinxingjinrongshichangyewumianlingengjiafuzaduobiandejingyinghuanjing。sunlijiangtiaozhanzongjieweisigefangmian。shouxian，zhongguojingjichuyu“sanqidiejia”detedingjieduan，qiyejingyingkunnan，fumianyingxiangcunliangjiqianzaidaikejinrongshichangyewu；qici，quanqiujingjijinruhuobizhengcefenhuajumian，zhangqidefenhuayuqihelianghuakuansongdailaidegaogangganjiaoyizaochengjinrongshichangbodonglvdafupansheng；disan，zhongguojingjichengxiandililv、dizengzhang、ditongzhangtezheng，touzihuibaolvjiangchixuxiajiangxingchengzichanhuang，tonghuojinsuofengxianyejishitijingjijijinrongshichangdailaiyanjuntiaozhan；disishiguoneishitijingjirengchuyugaogangganzhouqi，zhenggejingjiqugangganguochengrenzhongdaoyuan，duijinrongshichangxingchengbuquedingyinsu。

sunlirenwei，duiyujingyingkunju，bunengmangmuzhuiqiulirun，yingzaiyewulirunyujingyingwenjianzhijianxunzhaopingheng，fangfengxianyaozhongyuyewutuozhan，bingyaogenjushichangbianhuaqudiaozhengjidingdejingyingjihuaheyuqi。yifangmian，jinrongshichangyewudechanpindingjiayidingyaofugaifengxian，baochihelichangkou，duokuodadaikejichu，bingguanzhujiaoyiduishoufengxian，jiangjiaoyiduishoudefengxianfensanhua；lingyifangmianjiugengxuyaomiqieguanzhushichangbianhua，xunzhaoyewujihui，tigaokehufanyadianjingshuiping。

泛亚电竞 mianduixindejingyinghuanjing，sunligaosujizhe，xianjieduanjinrongshichangbuyousangefazhancezhongdian: qiyi，weiraochanyelianjiangjiaoyiyewuzuoshen、zuotou，jiangdanyichanpinfanyadianjingxiangweikehudingzhiduoyuanhuazonghefanyadianjingdejiejuefanganzhuanbian；qier，weiraozibenxiangmudezhubukaifang，zhubuxiangweikehuquanqiufanweineidezibenyunzuotigongkuajingfanyadianjingyanshen；qisan，weiraozanghuiyumin，jinxingqianzhanxingyewubuju，jijikaifagerenyidongduandequanjiaoyipingtai。“zheisanjianshishuoqilaijiandan，danshizuoqilaizhishaoxuyaosandaosiniandeshijian。zheixiefazhanzhongdianzhenzhengzuohaoyihou，xiangxinfanyadianjingdeyewutixiyenenggengjiawanshanyixie。”

zaisunlikanlai，faxianyewudejihuiyeshijinrongshichangtishengjinrongfanyadianjingneihandexinqiji。bansuizhezibenxiangmujikuajingzibenlingyudeyewujihuiyuelaiyueduo，haixuyaojiangchuantongdewaihuijiaoyiyewurongrukehufanyadianjingfanganzhong，xingchenggengwanzhengdefanyadianjingliantiao。weici，zhongxinyinxingshizuizaochenglile“yidaiyilu”binggoujijindegufenzhishangyeyinxing，tongshi，yejijicanyulejingneiwaidedaxingbinggouxiangmu（ruzhongguohuagong），bingguanzhujingwaizijinhuiliuhoudewaihuizijinbaozhi、zengzhifanyadianjing，tongguojiangtouxingyewu、chuantongguojiyewuhewaihuizijinyewuxiangronghe，jinyibutishenglejinrongfanyadianjingneihan。

zaichanpinpinzhongdefazhanshang，sunliyeyouzhebitongyegengweiqianzhandeyanguang。tashuo，zhongxinyinxingyizhiyilaidouyouzhelianghaodeduigongkehujichu。suizherenminbihuilvshuangxiangbodong，jingneiwaibicunkuanwenbuzengjiayiji“zanghuiyumin”dezhubushixian，kaituogerenwaihuilingyudeshijiyijingchengshu。muqian，zhongxinyinxingjinrongshichangbuzaifuhewaihuijianguanzhengcedeqiantixia，yitansuokaifagerenwaihuijidazongshangpintouzipingtai，liyonghulianwangxinxingqudaojianggerenwaihuitongzhongxinyinxingchuantongdechuguoliuxueyoushiyewuxiangjiehe，weilingshoukehutigonggengjiafengfu、youzhidechuguojinrongfanyadianjing。

泛亚电竞 muqian，suiranjingyingxingshiyanjun，dansunliduiyuweilaideyewufazhanfeichangleguan。sunlixiangxin，suizherenminbihuilvxingchenggaigebufabuduanjiakuai、renminbiguojihuawenbutuijin，yinxingyehuizhuisuihuilvshichanggaigefazhandedashi，jijijianxingrenminbi“zouchuqu”dezhanlve，jiaqianghaiwaibuju。muqian，zhongxinyinxingzhengzaichoubanlundun、xinidengdifenxing，jijizhengqulianrenminbidexiangguanyewu，zuizhongdazaorenminbiquanqiuhuajiaoyipingtai，shixianrenminbiershisixiaoshijiaoyi。

善于倾听  人性管理

泛亚电竞 yiqieguanlidouyuanziduirendeguanli。sunlishuo，yewudekechixufazhan，yurendekechixufazhanbukefenge。muqian，jinrongshichangbudejiaoyituanduiyouqishiduoren。sunlixiwangzijikeyizuoyiweinenggouqingtingtuanduisuqiu，bingnenggoujiyuangongdailaigengkuankuodeshiye、shixianqikechixufazhandeguanlizhe。

泛亚电竞 zhiyejingliwangwangyingxiangzhegongzuotaiduhegongzuorenzhi。sunlizaonianzaizhongxinyinxinggongzuo，shangshiji90niandaiqumeiguohafogongdumba，biyehouzaimeiguoyijiazhimingtouxingrenzhi。houyoutoushenyuzhongxinyinxingtouziyinxingbugongzuo，zhizhidiaorenjinrongshichangbuchurenzongjingli。touxingjingyanjiweifengfudesunli，zaidiaorenjinrongshichangbushi，mianlinguobuxiaodetiaozhan。zaicongyejingyanshangxujileidejinrongshichangbu，sunlixuyaoshenrudaojiaoyiyuanderichanggongzuoguochengdangzhong，qulejieqigongzuotedianhexingzhi，yigenghaodipingjiaqigongzuozhiliang，jiliqijinyibutigaogongzuoxiaolv，zheigeguochenghuafeilesunlihenduoshijianhejingli。

congjinrongyewutedianlaiqufen，touxingyewushimaifangyewu，jinrongshichangyewushimaifangyewu。maifangyewuyaotuchushichang、zhuzhongyingxiao、yikehufanyadianjingweidaoxiang；erjinrongshichangzuoweimaifangyewuzeyaoguanzhushichang、guanzhujiaoyi，duishichangpanduanyaoyouzishendebawoyulijie，liangzhegongzuoxingzhijiduirenyuansuzhideyaoqiushibutongde，dailingtuanduideyaoqiuyeyousuochayi。zheidouxuyaosunlizaiguanlituanduideguochengzhong，zhubumosuoguanlifangxiang，zhaoxunguanlidingwei。

tongshi，touxingbeijingyeduisunlisuodailingdetuanduiyouzheqianyimohuadeyingxiang，daozhijinrongshichangbukaizhanyewugengjiazhuzhongshichang、zhuzhongkehujizhuzhonghudong。duici，sunliqiangdiaowaihuiyewuyaoyouminruideshichangxiujueheyewuqianzhanxing，yaoqiuzijituanduidejiaoyiyuan，bixuyao“zouchuqu”，lejiekehuheshichang，tongguohudongtishengjiaoyitiyan。

泛亚电竞 dangshichangxinchuxiandequshihetedianshi，sunlitongchangyehuifanwenjiaoyituandui，zheiyiweizhehezhongjiaoyijihui。tongshi，sunlihaishifenguanzhutongyezuixinjiaoyidongxiang。zheixiezaiyidingchengdushangyejijiaoyituanduidailailewuxingdeyali。zheizhongcongjieguofantuiguochengdeguanlifangshi，yeshisunliguanlituanduideyigezhongyaotese。

泛亚电竞 duiyuyichixuyunxingershiduoniandezhongxinyinxingjinrongshichangjiaoyituanduihejiaoyitixilaishuo，sunligengdadezhizeshizuowei“xunchangyuan”，rangjiaoyituanduibaochizijideyunxingjiezou，danshihuimiqieyangejianduqijiaoyichangkoujishouquanzhixingqingkuang，baozhengbuhuichupengjiaoyihongxian。

guanliyizhichongmanhuolidenianqingtuandui，sunlirenwei，tayouzerenbangzhuzheixienianqingrenliqingsiluzhaodaozhengquedezhiyefazhandaolu。tajianyi，shouxian，nianqingrenyaojianggerenfazhanyuqisuozaijigoudefazhanyuanjingjieheqilai，yaorangqijinkuaijianliduijigoufazhandeyilaiduhezhongchengdu；qici，guliqijinkuaizuochuzhiyelingyudezhuanyehuaxuanze，jianggerendexuanzejiehetuanduiguanlicengdepanduan，jinkuaizhaodaozhiyefazhandexihuafangxiang；zuihou，yeshizuiweizhongyaode，yaozhuzhongjingyejingshendepeiyang。huaerjiedecongyejingli，rangsunlijuedejingyejingshenshangshengweiyizhongdaodegan，shikeyirangrenzhongshenshouyide。yinci，tajianyinianqingrenyaoshikebaochizhiyejingyejingshenhezhiyedaodegan，bingjiangcibaochizhongshen。

zaisunlikanlai，rendoushiyousuqiude。zuoweiguanlizhe，yaoshanyuqingting，zaiheqinghelideqiantixiajiejueyuangongdesuqiu，laibangzhuzheixieyuangonggenghaoditourudaogongzuozhong。shanyuqingting、leyujiejueyuangongsuqiudeguanlitese，chongfenfanyinglesunliguanlixini、chongmanrenqingweideyimian。

zuoweizhongxinyinxingpeiyangdeyimingguanlizhe，sunliduizhongxinyinxingyouzheshenhoudeqinggan。zuoweiduizhongxinyinxingdehuikui，sunlizhengzaiyongqiduonianjileidefengfudecongyejingyan，dailingjinrongshichangbucongrongyingduishichangbianhua，zouyitiaowenjian、chuangxinjiyikehuweidaoxiangdefazhanxinlu。